LinkedIn: Shiyi Li 



Johnson Health Tech North America, Madison, WI

User Researcher, Jan 2015–Present

JHTNA is a global award-winning fitness equipment design and manufacturing corporation. I am serving as a design research lead in a multidisciplinary innovation team. Planning and conducting user research to understand target user group’s behavior patterns. Developing consumer insights or product propositions, supporting a user-centered product development process., Beijing, China

User Experience Designer, Nov 2011–Jun 2012

Designed UX and managed visual elements for - a boutique hotel booking startup. Worked directly with content strategist and programmers in an agile process. Successfully improved hotel search flow and initial brand recognition. The new flow and layout have been proven effective and continue being used by the company.

Ogilvy & Mather, Beijing, China

Assistant Art Director, Jul 2008–Jun 2011

Art directed for advertising and direct marketing material for ThinkPad, Lenovo, American Express, Huawei, IBM. Concepted five new product-launching campaigns for ThinkPad.

Olympics Art Center, Beijing, China

Graphic Designer, Oct 2005–Apr 2007

Designed environmental branding image and guidelines for 2008 Beijing Olympics. Designed the core pattern “Phoenix” for Beijing Olympic
Torch Relay.



Illinois Institute of Technology IPRO Program, Chicago, IL

Teaching Assistant, Aug 2013–Dec 2014,

Taught user-centered design methods. Managed student team dynamics and project direction

Foresight Design Initiative, Chicago, IL

Research & Design Intern, Jun 2014–Oct 2014

Worked on an interdisciplinary team specializing in environmental sustainability consulting. Conducted primary research and system diagramming to help clients find root causes from a complex system.

Itaú Bank, Brazil Immersion Program, Sao Paulo, Brazil

Design Strategist, Jun 2013

Worked with the Itaú wealth management team, applied user-centered design approaches. Researched internal stakeholders and external clients. Delivered a strategic plan to help Itaú align services to their customers’ values in 5 years.


2014 “Tinker-it” Research & Strategy, Notable Project Core 77 Design Award.

2007 China National Scholarship, top 1% students are awarded annually.

2007 "Young Swatch” as Illustrator & Designer, ICOGRADA HKDA AWARDS'O7 Silver Prize.  


IIT Institute of Design
Master of Design, May 2014
User Research, Design Strategy

China Central Academy of Fine Arts
Bachelor of Arts, Jun 2008
Visual communication design



Research planning, ethnography, survey design, digital dairy studies, card sorting, workshop planning, a/b testing, persona developing, customer journey mapping, basic statistical analysis.


Adobe Suite, MS Office and similar collaboration tools, Microsoft CRM and online survey platform, R studio (beginner), Axure (beginner).


English, Mandarin